Alana's Notes  Step by Step.. Pottery Studio Marketing Tips

Get On The "Continuing Education Fast Track"

• In most major cities there are free publications that publicize adult courses .. that anyone can sign up for with a fee.  Often there are computer courses, fine art, singles events, etc.  The brochures which advertise these classes can be found FREE in bookstores, restaurants, supermarkets, etc. 


• I called the editor of the magazine/brochure.. and ask to be an instructor for a course.  I wrote up the course outline  ( a course only lasts 3 hours.. it's not like college ) on "Contemporary Pottery Painting".  I sent in pictures and a cover letter describing how great this course is for a beginner. The course comes with FREE appetizers and coffee too.


• They loved the course and offered me a small fee to teach it..and I said " I would do it only if it was done in my studio"  They agreed.


• They published the course with color pics of the pottery in their catalog that is distributed throughout Dallas/Fort Worth, so even those who don't signup for the course.. find out about my studio.


• Here is how it works: FUN ED gets a fee from each person.. and they pay me a small fee. Then each student pays me $30.00 to take the class and I basically get great full color advertising.


• Course: I teach basic techniques, such as wax resist on bisque, sponging, carbon paper transfer, using stickers, etc.  IT FILLS UP EACH MONTH and I make over $700.00 for the night.